11 Ways to Improve the Customer Service Experience
As a business owner who serves customers, it’s imperative to find a way to focus on the customers’ experiences and how to make their experiences even better when dealing with your business. There is so...
View ArticleWhat Makes a Social Media Strategy Successful?
Social media marketing is a very lucrative way to position yourself as an expert, get more leads, and convert more sales. But, you can really mess it up too by spamming, taking steps that are...
View ArticleAligning Customer Goals with the Stage Your Customer Is In
As a marketer (and regardless of the type of business you have), make no mistake – you’re a marketer. You have to market to make your business successful. You know that, so you likely do a number of...
View ArticleCommon Spelling and Grammar Errors That Make You Look Unprofessional
Spelling and grammar are important factors that can help show that you’re intelligent. Or if you’re not careful, they can backfire and make you look unprofessional. No one is saying that you have to be...
View ArticleComparing the Top Email Marketing Platforms
If you plan to build a strong business online or offline, you need to use some kind of email marketing platform. But, each type of business has different needs, and each email marketing platform has...
View ArticleHow to Determine If Your Customers Are Achieving Their Goals
Most people have no idea whether or not their customers are meeting their goals or not. The purchase is made and that’s about the extent of the relationship. That’s pretty sad, and if you’re not...
View ArticleHow to Develop an Audience Persona
Audience personas can help you gain insight from your audience on matters of segmentations, where to focus your time, which products to develop, how to write your copy, marketing messages and more....
View ArticleHow to Effectively Clean an Email Marketing List
A clean email marketing list will save you money, ensure that your metrics are more accurate, and help you avoid false spam reporting. Over time, people who aren’t really interested in your offerings...
View ArticleHow to Enhance Your Customer Touchpoints
A customer touchpoint consists of all the times that your brand makes contact with or touches your customer. Ads, reviews, social mentions, websites, your store, your email list, and direct customer...
View ArticleHow to Get Clicks without Using Clickbaiting Phrases
You’ve seen them used on even major news websites. Hyperbolic headlines and titles seem to have become the norm. But, most people express displeasure about it and due to the high usage these types of...
View ArticleHow to Make Your Marketing Work for You
A lot of people get frustrated with marketing. They feel like it doesn’t work. But the truth is, marketing does work. If it didn’t work you wouldn’t get the same emails marketing the same thing over...
View ArticleHow to Respond to Unreasonable Customer Demands
Once in a while you’re going to run across a customer that is just mean. They make demands that aren’t reasonable and you feel as if you’ve lost control. It’s very easy to react the same way as the...
View ArticleHow to Use Social Media Monitoring
Knowing what is being said about you across the internet is a great way to help you add to and control the buzz. The way to know is with social media monitoring. Essentially, this means listening in...
View ArticleHow to Write Good Meta Tag Descriptions
You might not even realize it, but meta descriptions are still a thing. While Google says that meta descriptions don’t affect how high your content appears in searches, it will affect whether or not...
View ArticleHow to Write SEO-Friendly Attention-Grabbing Titles
There is a lot more to SEO than keywords. SEO is also about how to make your hard work stand out and look good to your audience. The point is to get found and once found, for the audience to consume...
View ArticleImportant Factors When Sending Mass Emails
Sending mass emails is the way you send information to your audience. But, there are some factors you need to consider whenever you want to send out mass emails. You cannot just send them to anyone you...
View ArticleIs There Such a Thing as Acceptable Errors When Writing Business Content?
The short answer is yes. The reason is that no one is perfect. There is no contract, no article, no information that you can’t find a mistake in if you look hard enough. Plus, some “mistakes” are in...
View ArticleSimple Ways to Increase Your Email Click-Through Rate
You want people to read your emails, answer your calls to action, and buy things from you. But, first you need to work on getting more people to click through the links within your email. You can’t get...
View ArticleSix Steps to Measuring Your Social Media ROI
Social media marketing can be a very lucrative way to ensure that your audience hears about your programs, products and offerings. But, if you begin without a plan at all, it will be hard to know...
View ArticleThe Pros and Cons of Buying Mailing Lists
Buying mailing lists has been a common thing that businesses just think they have to do. But while there are a few potential pros, the truth is, the cons far outweigh any pros to buying mailing lists...
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